Alright that actually two topic I will pass by, If you need your phone needs to ring when your employees or you are at the office then you need a correct setup of an AD right. Somebody will call you 4am and you are sleeping like a baby… That’s not gonna bring money. COME ON.
So I can make all these schedules and specific bid adjustment, lets say if I want to get involve to the fight in the morning so I can get some sale or my audience works, sells better at this time I can make a campaign with more aggressive bids, automatically. Or I can run from a fight that I know I will loose, and being smart to save some money sometimes.